Koined Insights
A digital community koined towards providing insights to the world of digital marketing, specifically in the social media space, from a Jamaican standpoint. With different guests each week sharing their expertise, we want to help you develop your skills and knowledge base while you navigate the digital landscape.
Episodes
What Business Owners Get Wrong About Social Media & Sales
Getting views is not the same as generating demand.And if your social media marketing is getting attention but not helping your business attract more of the right customers, the problem may not be as simple as “post more” or “run more ads.”In this episode of the Koined Insights Podcast, Shannelle and Omari sit down for another Duo Pod to break down how social media, branding, marketing, sales and
How to Become the Obvious Choice in a Crowded Market ft. Naomi Garrick
Being good at what you do does not automatically make you the person people remember, trust or choose.In this episode of the Koined Insights Podcast, personal branding strategist, the “PR Chick” Naomi Garrick explains how to position yourself so that your name creates opportunities—even in a crowded market.We covered topics such as:• Why your audience cannot be everybody• How to communicate your v
Simple Sales Mistakes Costing Small Jamaican Businesses
Simple sales mistakes can quietly cost your business customers, even when people are already interested in what you're selling.In this episode of Koined Insights, host Shannelle James-Harris sits down with Altonie Thomas, Head of Sales at Digicel Business, to talk about what small businesses often get wrong about sales and how to address them.From prospecting and qualifying leads to follow-ups, cu
How Jamaican Businesses Can Turn Local Products Into Global Opportunities ft. Kathryn Silvera
Jamaica has serious opportunities in manufacturing and exporting our own good and services but many business owners don’t know where to start.In this episode of Koined Insights, host Shannelle James-Harris sits down with Katherine Silvera, President of the Jamaica Manufacturers and Exporters Association, to talk about how Jamaican businesses can move from local products to exportable opportunities
How AI IS Quietly Hurting Your Brand | Koined Insights
AI is making it easier than ever to create — but does easier mean more effective?In this episode of Koined Insights, host Shannelle James-Harris sits down with Joel Nomdarkham to talk about the real cost of using AI in marketing. From AI-generated designs and generic captions to consumer trust, brand identity, and creative sameness, this conversation challenges business owners, marketers, and crea
Why 7Krave Marketplace Is Jamaica’s Answer to Amazon & Shein
Can Jamaica build its own version of Amazon? Rory White, founder of 7Krave Marketplace, shares how he’s turning food delivery into a national e-commerce movement — built on faith, vision, and Jamaican pride.In this episode of Koined Insights, Rory White unpacks the story of 7Krave — from solving late-night food cravings to building 7Krave Marketplace, Jamaica’s first true local e-commerce platform
How to Build Partnerships That Actually Work | Koined Insights
How do you build strong business partnerships, grow as a young professional, and achieve real professional development in your 20s? Rashid Hall shares lessons on sponsorships, entrepreneurship, digital visibility, and brand growth in this episode of Koined Insights.From managing $50M+ sponsorship contracts at UEFA to reshaping brand partnerships and business development in Jamaica, Rashid Hall bri
The Truth About Health, Leadership & Resilience with Dr. Tufton
What does it take to stay calm while leading through a national crisis? Jamaica’s Minister of Health, Dr. Christopher Tufton, opens up about wellness, stress, leadership, and his personal journey.In this episode of Koined Insights Season 3, Dr. Tufton goes beyond politics to share the man behind the title. From his humble beginnings in Manchester to becoming Jamaica’s Minister of Health, he unpack
The Hard Lessons We Learned in Our First Year of Business (In Jamaica)
What does it really take to build a creative agency in Jamaica that competes on an international level?In this episode of Koined Insights, founders Omari & Shannelle pull back the curtain on the highs, lows, and lessons learned building Koined Digital. From the first spark of a vision to working with industry giants, they share real talk on:Why storytelling matters more than just “making it po
How to Shift Your Mindset; What Changed My Business ft. PJ Wright
Are you building a business that’s burning you out instead of setting you free?In this powerful episode, PJ Wright — serial entrepreneur and creative leader — reveals the hidden mindset shifts that turned his failures into fuel and helped him rebuild a business he could actually sustain.Whether you're a freelancer, founder, or full-time creative, this conversation will challenge how you define
How to Grow Your Brand Without Getting Sued ft. Sean Castle
What if the one thing holding back your business or creative career… was the law you didn’t know?In this eye-opening episode, Sean Castle — attorney-at-law and strategist — breaks down the legal blindspots that keep Jamaican entrepreneurs, creatives, and even corporate brands from growing sustainably.From protecting your brand and intellectual property to structuring partnerships the right way, Se
Build a Sustainable Creative Career ft. Yannick Reid
In this raw and insightful episode, Yannick Reid — one of Jamaica’s top creative directors and visual storytellers — gets honest about burnout, boundaries, pricing your work, and what it actually takes to build a sustainable creative career.Best known as Protoje’s creative director and a frequent collaborator with Jamaica’s most iconic brands and artists, Yannick brings a deep, thoughtful lens to
The Mindset Keeping You Poor ft. Dr. Leahcim Semaj
What if the key to your next level isn’t just working harder — but thinking differently?In this power-packed episode of Koined Insights, renowned psychologist and business strategist Dr. Leahcim Semaj breaks down how mindset, emotional intelligence, and cultural healing intersect with real-world business success.From why your product isn’t selling (hint: it’s not what you think) to the industries
How to build a SUCCESSFUL Jamaican Business: The Truth About Leadership & Discipline ft. Aubyn Hill
What does it really take to build a prosperous nation?In this episode of Koined Insights, we sit down with Senator and Minister Aubyn Hill, a man known for bold ideas and relentless discipline. From the mindset required to overcome poverty to the role of personal responsibility in national growth, this conversation goes beyond politics — it's a masterclass in leadership, wealth-building, and legac
Burnout, Boundaries & Becoming Your Whole Self ft. Zhara-Marie
What happens when your ambition outgrows the boxes you’ve been put in?In this episode of Koined Insights, entrepreneur and systems strategist Zhara-Marie opens up about navigating burnout, redefining success, and the real cost of performing instead of healing.From managing your energy to finding rhythm over balance, this conversation is a wake-up call for anyone building a life that looks good — b
How to Build Wealth From Nothing ft. Kalilah Reynolds
What if wealth wasn’t inherited—but intentionally built?Kalilah Reynolds joins us to talk imposter syndrome, money myths, and what it really takes to rewrite your financial future. From starting over to launching one of the region’s most trusted platforms, this episode is an honest, empowering roadmap for anyone ready to take control of their money story.🎧 LISTEN & WATCHSubscribe on YouTube: h
Rejection, Imposter Syndrome & Facing Yourself ft. RushCam
What if rejection wasn’t the end—but a wake-up call?RushCam joins us to talk imposter syndrome, radical self-honesty, and the hard truth about why most people stay stuck. From leaving law to becoming one of the region’s most recognizable voices, this is real, unfiltered insight. 🎧 LISTEN & WATCHSubscribe on YouTube: https://www.youtube.com/@KoinedDigitalStudios___SPONSORED BY:iPrint Group — Pr
Is Wongagyal Buckups? From Maths to Marketing | Koined Insights Ep 11 w/Tiana Chung SEASON 1 FINALE!
Join us for an inspiring episode of Koined Insights featuring Tiana, founder of Wonga Media! Discover how a love for food, travel, and Caribbean culture sparked her journey into content creation and entrepreneurship. Learn her key lessons on building an authentic brand, the value of relationships in business, and how delegation transformed her work-life balance. If you’re a content creator or entr
GabbyGlam: Mentorship & Building a Global Brand Koined Insights Ep 10 w/Gabrielle Waite Episode
In this inspiring episode of Koined Insights, we sit down with Gabrielle Waite, also known as GabbyGlam, a trailblazing entrepreneur and leader in the makeup and carnival industries in Jamaica and nine international regions. Gabby shares her journey of building a thriving brand, the challenges and rewards of entrepreneurship, and the critical role mentorship plays in personal and professional grow
From Marketer to Social Impact Leader | Koined Insights Ep 9 w/Joel Nomdarkham
In this episode of Koined Insights, we sit down with Joel Nomdarkham, co-founder of Amplify Studios, marketing expert, social impact advocate, and now an author. Joel takes us on a journey through his career, from choosing marketing as his field of choice to establishing himself as Jamaica’s #1 Social Impact Marketer and Advocate.
With a deep passion for marketing and branding, Joel shares the pi
Trailblazing Marketing Across Generations | Koined Insights Ep 8 w/Kimberley Campbell
In this episode of Koined Insights, Kimberley Campbell, Senior Marketing Manager and Business Development Specialist, shares valuable insights on how businesses can adapt to the shifting marketing landscape. From understanding the generational gaps—Millennials, Gen Z, and Gen Alpha—to tailoring products and services to specific customer profiles, Kimberley breaks down the framework that businesses
Understanding Storytelling and Design | Koined Insights w/Ramon Murray - Ep 7
In this episode of Koined Insights, we dive into the world of creativity, storytelling, and design with Ramon Murray, founder of Murray Media and a seasoned creative professional. Discover essential tools and resources for graphic design, learn how to craft compelling stories, and gain insights into building the right mindset for creative success. Ramon shares his journey, lessons learned, and pra
Mastering Process, Strategy and Systems for Business | Koined Insights Ep 6 w/Telika McDonald
In this episode of Koined Insights, we’re joined by Telika McDonald, founder of the Women's Marketing Code, as she dives into the crucial elements of Process, Strategy, and Systems that every business needs to thrive. Telika shares her insights on how effective systems not only drive sales but also help retain loyal customers, fostering long-term growth. Discover actionable steps to streamline you
Disrupt Your Marketing Strategy | Koined Insights Ep 5 w/Sean "That Bow Tie Guy" Taylor
In this episode, we dive into the world of disruptive marketing with Sean, the former Head of Digital Marketing at Barita Investments Ltd. Sean shares his insights on how brands can break through the noise and capture audience attention in an ever-evolving digital landscape. He emphasizes the importance of authenticity, agility, and data-driven strategies, encouraging businesses to embrace experim
Business and AI Accountability | Koined Insights Ep 4 w/Dr. Sheldon Campbell
In this episode of Koined Insights, we welcome Dr. Sheldon Campbell, a seasoned business consultant, theologian, pastor, and one of Jamaica's leading experts in AI ethics. Dr. Campbell shares his unique perspective on the intersection of business, faith, and the ethical implications of artificial intelligence in today’s world. Tune in as he breaks down complex issues in AI, explores its impact on
The Activation Queen & The Creative-In-Between | Koined Insights w/Candise Bulli Ep 3
In this episode of Koined Insights, we’re joined by Candise Bulli, the brilliant Brand Manager of JP St Mary's Snacks. Candise takes us through her personal journey—from her early days at university to becoming a key player at one of Jamaica’s biggest snack companies. With warmth and honesty, she shares how her creativity and determination helped her navigate the corporate world, while bridging th
Koined Insights Episode 2: Mastering The Art of Adaptability w/Kandi King
On this episode of Koined Insights, we’re joined by Kandi King, creative entrepreneur and marketing manager of Xodus Carnival. Kandi takes us through her inspiring journey in the world of marketing and business, sharing how she’s navigated the ever-evolving landscape of entrepreneurship. From leading one of Jamaica’s largest carnival bands to adapting her strategies for success, Kandi emphasizes t
Koined Insights Episode 1: Inside the Pink Apron Brand – Timmy & Charissa Skyers on Building a Business and a Partnership
In this debut episode of Koined Insights, co-hosts Omari and Shannelle—co-founders of Koined Digital and a married couple themselves—sit down with Timmy and Charissa Skyers, the husband-and-wife team behind the Pink Apron Brand. As they approach their 10-year business anniversary this November, Timmy and Charissa share their inspiring journey in Jamaica’s food industry. From Charissa’s talent as h
